Wowmugs - Guidelines for producing artwork

Artwork Guidelines for Photomugs

A number of graphics designer are unfamiliar with sublimation print, This being the print process we use on both the WoWMug™ and the Photo Mug, it is different from conventional offset litho print. To assist us in providing you with a fast efficient service, it is important your designer follows these guidelines exactly as they are laid out below.

We must not forget that despite the subtle promotional virtues of the WoWMug, the standard white printed mug is still one of the strongest promotional items in the business. The improvement we make to this old favourite. is the inclusion of high quality sublimation printed images previously never thought possible.

With both mugs the major advantage is the fact that we can generate four colour artwork with minimal set up costs, this allows us to offer low volume runs from as small as 36 mugs in full colour right up to volume runs in excess of 20,000 per order.

Please remember when ordering or preparing your artwork, when using sublimation the cost for print is the same for one colour as it is for two, three or four colour process. Take advantage of this and create stunning graphics.

Artwork Guidelines for Photomugs

Proofs:

From your artwork.We prepare a sublimated print proof and it is forward for your approval. Please note that this is generated digitally and is fairly quick. If you decide to include the extra cost of a screen printed outer message then the proofing process will take longer as screens must first be made from the separate artwork specifically for this message.

We will require the following on CD disk:

1. Finished version of the artwork.
2. All scans on high res 300 dpi only
3. PC FORMAT ONLY

File Formats:

TIFF (preferred) or JPEG
300 dpi and highest quality (i.e. do not use compression options to reduce file size)

Print area:

213 x 91mm. (8.386" x 3.583")
2515 x 1075 pixels

Scans:

Low-resolution scans produce poor print. 300 dpi minimum for best results. Ensure scans have no colour cast. The print process will exaggerate the slightest contamination.

Useful recommendations for Photomugs

The print costs are the same for 1, 2, 3 or 4 colour process- take advantage of creating a colourful design all over the mug.

Supply a print out:

From a low-cost colour printer, label with PMS references for all corporate colours or other critical colour matches.

Bleed Area:

Do not add bleed. Keep live matter (eg text) 5mm away from top and bottom of the mug and 5mm away from left and right edges.

Available coating colours:

Designs printed on a black or royal blue PMS 294. Others colours available by special request.

Assistance/Help:

If you have any queries or need assistance please do not hesitate to contact us for advice.

FAILURE TO FOLLOW THESE GUIDELINES MAY RESULT IN DELAYS
AND INCUR EXTRA COSTS

Price List
Quantity	144	288	500	750	1000	2000	2500	5000	10000
Full Colour Photomug	£2.82	£2.47	£2.32	£2.27	£2.21	£2.18	£2.16	£2.13	£2.12
Set up costs per order/design £100. Carriage extra (Orders supplied in complete boxes of 36). These prices are subject to change without notification.

Home Page	More Information	Artwork Guidelines